Eddie Tan came from the humblest of beginnings.
His journey started from his parents’ kitchen. Seeing that normal cakes are boring, Eddie thought, why not make something unique with an alcoholic twist? Alcohol is known to have a very fragrant and flavorful profile, and thus, Cake Tella was born.
Tranformation
From Cafe Secret to Your Doorstep
Cake Tella started by supplying alcoholic cakes to cafes across the Klang Valley. When the pandemic hit in 2020, everything stopped overnight. Instead of waiting it out, founder Eddie Tan took the business online — introducing cake slices directly to customers for the first time. What began as a survival move became a breakthrough. By making premium spirit-infused cakes available to order online, Eddie turned Cake Tella from a wholesale supplier into Malaysia's go-to name for alcoholic cakes. Today, Cake Tella handcrafts every cake to order from its kitchen in Taman Mayang Jaya, Selangor, using real premium spirits like Hennessy, Baileys, Kahlúa, Guinness, and Roku Gin — no artificial flavouring, no shortcuts. With over 3,000 five-star Google reviews and 76,000 Instagram followers, Cake Tella is recognised as the pioneer of truly spirit-infused cakes in Malaysia.
The Evolution of "The Kick"
The true "Caketella secret" lies in Eddie’s years of experimentation with alcohol mixing. Every cake is a result of a deep discovery process—finding exactly which spirit complements which texture.
Cake Tella has collaborated with renowned brands like Roku Gin, Guinness, Martell, Wing Heong, & many more.
