Eddie Tan came from the humblest of beginnings.
His journey started from his parents’ kitchen. Seeing that normal cakes are boring, Eddie thought, why not make something unique with an alcoholic twist? Alcohol is known to have a very fragrant and flavorful profile, and thus, Cake Tella was born.
Tranformation
From Cafe Secret to Your Doorstep
Cake Tella focused on supplying alcohol cakes to cafes. Yet, it came into a screeching halt due to the pandemic in 2020, and this prompted Eddie to move his business online.
By introducing cake slices directly to customers, he transformed a global crisis into a digital revolution—making high-end alcoholic cakes accessible to everyone, anywhere.
The Evolution of "The Kick"
The true "Caketella secret" lies in Eddie’s years of experimentation with alcohol mixing. Every cake is a result of a deep discovery process—finding exactly which spirit complements which texture.
Cake Tella has collaborated with renowned brands like Roku Gin, Guinness, Martell, Wing Heong, & many more.
